A campaign led by Dr Luke Evans MP has first major success as Morrisons launch ‘British’ section online.
Back in September the Conservative MP launched a campaign calling for them to highlight the very best of British produce by implementing a ‘Buy British’ section online
Now, Morrisons Chief Executive Rami Baitiéh has written to Dr Luke Evans MP to “confirm that we have implemented a ‘British’ section to morrisons.com which enables customers to quickly navigate to British [produce]” such as meat, fish, vegetables and dairy products.
This new section of the website, which groups together key British lines, can be found via the ‘Shop Groceries’ drop down menu on the morrisons.com homepage, with Morrisons saying they “intend to continue developing this section of the website and highlight new lines as they come into season and customer focus.”
When shoppers land on Morrisons online page, the drop down menu takes you to a ‘British’ tab which now collates 94 products. The supermarkets promised to continue to add to this selection.
James Wright, South West Chairman of the Conservative Rural Forum, said "British produce is some of the very best in the world, this new button will mean consumers can more easily find it. It's fantastic that after a campaign from Conservative MP Dr Luke Evans, Morrisons has confirmed it will be the first supermarket to make it available."
Minette Batters, President of the National Farmers Union, said “It’s great to see Morrison’s launching a ‘British’ section online to signpost shoppers to British produce – something we have been asking retailers to commit to since 2016. I’d like to thank Dr Luke Evans MP for his tremendous support in helping to achieve it.
“We know from our own independent survey that 86% of the public want to buy more British food and this simple change with an online button will help shoppers just do that. I hope today’s news will pave the way for other supermarkets to follow suit.”
